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Reincarnation, ‘Good Fruit Gone Bad’ Are Among Comedic Themes
NEW YORK–Feeling the pinch from brands like Fruitopia, Triarc Beverage’s summer ad blitz for Snapple tilts toward more product-focused messages in new work from Deutsch.
One spot is based on the premise that in the next life, you are reincarnated as what you desire most. While walking down a busy street, an unseen hero becomes the victim of a construction accident and wakes up on the bench at a pro football game.
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