Deutsch Adds Planning Exec From Y&R

NEW YORK Deutsch has hired Jaime Kalfus as svp, associate director of account planning, effective immediately.

Kalfus, 43, reports to Jeffrey Wolf, partner, director of account planning at the New York agency, which is owned by Interpublic Group.

She joins from WPP Group’s Young & Rubicam, where she worked for 11 years and most recently led strategy groups on accounts such as MetLife, Weight Watchers and Xerox. Kalfus also worked in the shop’s San Francisco office and has served as director of global research at trend-spotting company The Intelligence Factory.

At Deutsch, Kalfus will work on Tylenol and other Johnson & Johnson business (such as interactive chores for Immodium and Motrin), as well as assisting in new-business efforts. She fills a position left vacant when Jurene Fremstad left the agency last month.

“I’ve reframed brands like AT&T, Jell-O and Crystal Light with Effie-winning work to push them in new directions,” Kalfus said. “I’m looking forward to doing similar things at Deutsch.”

Kalfus added, “We’re not siloed or separated by P&Ls. It’s a truly different model from what I am used to.”

A native of Short Hills, N.J., Kalfus graduated from Northwestern University in Evanston, Ill. She got her MBA from New York University with a concentration in marketing.

Deutsch’s New York president Val DiFebo in a statement praised Kalfus’ “creativity and responsibility” in solving business problems. “Her depth of experience and energy will offer a new perspective and dimension to all of our J&J brands,” DiFebo said.