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NEW YORK Johnson & Johnson is shifting media planning duties on its Tylenol brand from media shop Universal McCann to full-service agency Deutsch, which handles Tylenol creative, sources said.
Both shops are units of Interpublic Group. UM handles most of the J&J media in the U.S., and retains buying chores for the Tylenol brand.
Also under consideration is a planning shift for two other smaller J&J brands that Deutsch handles creatively: St. Joseph’s aspirin and the Imodium line of over-the-counter diarrhea medicines.
J&J’s
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