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Agency to Expand in Houston; Motown’s McDonald Put in Charge
DETROIT–J. Walter Thompson’s office here led the agency’s charge to reel in Shell Oil’s $60-70 million U.S. account, resigned earlier by sister WPP Group shop Ogilvy & Mather.
JWT Detroit, which has a substantial retail division, had been working to land the domestic Shell business for the past four years, according to Steve Brown, the office’s general manager and executive vice president. The agency handles the bulk of Shell’s advertising overseas.
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