Determined to Eat Just as Well While Spending Less

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Even in a recession, self-denial has its limits — particularly when it comes to eating. Responses to polling for the Yankelovich Dollars & Consumer Sense 2009 Grocery Syndicate Study show shoppers intent on spending less at the super-market. But it detects little inclination to make do with less in return for these reduced expenditures.

Majorities of those polled plan to take a number of steps in the next six months to stretch their dollars by taking advantage of discounts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in