Despite Grey Hairs, News Sees Green

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One of the biggest surprises of the broadcast network upfront was the strength of the evening-news daypart, which brought in hefty CPM hikes. Increases across the Big Three networks averaged 13 percent, higher than any network received for any other daypart.

The evening-news demo has not only continued to get older—the median age across NBC, CBS and ABC reached 60 this year, up from 58.8 last year—but viewership also has been declining since 9/11, falling by 1.3

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