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Verizon, MasterCard and State Farm are joining incumbent sponsors Sears and SC Johnson for the fourth season of HGTV’s hit competition series Design Star.
A smartly crafted synthesis of HGTV’s core design sensibility and the sort of reality TV elements that can bring in channel surfers, Design Star has become the network’s signature property since it premiered in July 2006. As the series continues to draw an audience—the season three premiere drew a record 4.3 million viewers last June—advertisers from nearly every major category have looked for ways to align their brands with the show.
“This
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