Denzel Shills State Farm?

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A-listers like Cameron Diaz and Denzel Washington don’t often appear in ads, but State Farm has managed to wrangle those stars and others to, in effect, tout its services.

Since June 5, the insurance brand has benefited by having those stars and others, including Katherine Heigl, Josh Duhamel and Teri Hatcher, appear in a branded entertainment segment on the syndicated Entertainment Tonight with State Farm’s imprimatur.

The segment, which is called the State Farm Being There Profile, shows those stars talking about moments when someone was there for them.

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