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It may be a bit of a crap shoot, but the Denver Zoo’s ad agency, McClain Finlon Advertising, has been asked to help drive interest in a compost product made from the waste of the zoo’s animals.
The product, Zoop, is said to help gardeners yield particularly robust flowers and plants and is being sold by the zoo in three-pound tins for $9.95 each. According to zoo officials, sales of the product jumped significantly shortly after McClain Finlon’s trio of offbeat point-of-sale posters appeared.
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