Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Denver Nuggets forward Carmelo Anthony revisits the street where he grew up in a new ad by Wieden + Kennedy in New York for Jordan Melo 5.5, his second line of athletic apparel. Myrtle Ave., the notoriously rough street in Baltimore, is memorialized through the line’s shoe. The commercial, shot on location, shows Carmelo (actually a body double) walking down the street as kids play basketball. Figures from his past, his coach at Syracuse University, Bernard King, and mentor Kevin Liles, a vp at Warner Music Group, nod at him.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in