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NEW YORK Publicis Groupe consultancy Denuo disclosed its latest partnership in emerging media, adding user-created advertising platform ViTrue to its portfolio.
The deal calls for Denuo to introduce the ViTrue service to Publicis agencies and clients, while also helping the Atlanta startup refine its platform, which lets brands tap the public’s creativity for advertising executions.
Financial terms of the deal were not disclosed. In previous partnerships with startups, Denuo has received equity. Tim Hanlon, a senior vice president at Denuo, declined to say if the ViTrue deal involved equity, noting, “If said companies do well, then we will do well.”
ViTrue
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