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The pecking order of the ad world may have changed overnight: Dentsu announced a stunning $4.9 billion cash deal to acquire Aegis, the world’s largest media independent.
It’s Dentsu’s largest acquisition and, if approved by 75 percent of shareholders as required, parlays the Japanese company into the holding-company big leagues. The combined entity would be the largest player in the Asia-Pacific region and the second-largest in Western Europe, the companies said.
Aegis’s largest shareholder is Vincent Bollore, who owns a majority stake in Havas, and for years it’s been expected Bollore would combine the two companies.
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