DentaQuest Taps Orsatti & Partners For First Campaign

DentaQuest Access Plans has selected Orsatti & Partners for its $1.2 million advertising account following a review of undisclosed agencies.

The client, an affiliate of Delta Dental Plan of Massachusetts, maintains a network of dentists and offers members a 15-percent discount on procedures such as cosmetic work, orthodontics and implants.

The plan is designed for individuals without insurance. The annual fee for primary members is $60, with dependent fees capped at $72 a year.

Boston-based Orsatti is charged with creating online and offline executions, including broadcast and print ads and direct marketing materials. Customer acquisition and retention will be a key focus of upcoming campaigns.