Densmore Named Media Director at FCB Seattle

Kevin Densmore has been promoted to media director at FCB in Seattle, a move that kick-starts what general manager Chris Lloyd described as an “agency reinvention.”

Lloyd, who was named GM last fall, said the agency has gone through a number of changes following its loss of the $70 million Boeing account to FCB Chicago in November. Most notably, the loss resulted in the elimination of 30 employees, including the previous media director, Christi Malcomson. The shop currently has a staff of 40.

Densmore, 36, joined the agency as associate media director in January 2001. He fit naturally into his new position, Lloyd said. “His creativity and out-of-the-box approach are going to drive our product going forward,” Lloyd said. “We’re an agency that’s looking very critically at our own product these days.”

In his new capacity, Densmore will oversee all media planning and buying for FCB’s clients, including AAA Washington, Baxter BioScience, the Washington Forest Protection Association and Mercy Corps. Lloyd said Densmore will play a large role in keeping FCB Seattle on track following the Boeing loss. “He’s as comfortable in a creative meeting as he is in a media meeting,” Lloyd said.

In FCB Seattle, Densmore said he has found “an agency where there is a lot of experience and a lot of people that can speak my language.”

Before joining FCB, Densmore worked with the agency on a freelance basis. He also did freelance jobs for other Seattle shops, such as Publicis in the West. Densmore first got involved in the ad business more than a decade ago as an editorial intern for Adweek in Los Angeles.

Densmore left Southern California in 1999 when his wife landed a job in Seattle. He had been a media supervisor at Campbell-Ewald in Los Angeles, working on the Princess Cruises and DirecTV accounts. Before that, he worked at Eisaman, Johns & Laws, also in Los Angeles, on accounts such as Vans Shoes and Giorgio Beverly Hills.