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For the past year and a half, Denny's "The Grand Slams" online video series, which feature wisecracking animated breakfast foods partying at Denny's restaurants, have resonated with the brand's millennial audience—to the tune of 37 million total views.
This year, Denny's also experienced its highest same-store sales and traffic growth in over a decade, and its marketing team credits the quirky web series, in part, and an equally quirky Tumblr page for the spike.
"The engagement, specifically with the millennial audience, has been phenomenal," said Denny's CMO John Dillon.
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