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Goodby, Silverstein & Partners and Denny’s have parted ways, the agency has confirmed.
“We created something we’re really proud of,” said Jeff Goodby, co-chairman and creative director of the Omnicom shop. “We hope they use the best parts moving forward.”
Goodby declined to elaborate, but sources said the agency and Spartanburg, S.C.-based restaurant chain were having creative differences over the future direction of the advertising.
Denny’s hired San Francisco-based Goodby in January 2009 and made its Super Bowl debut with commercials touting its Grand Slam free-breakfast promotion shortly thereafter.
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