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Completely blowing off the healthy marketing trend, Denny’s is smothering itself in bacon.
Through a mixture of traditional ads, blog posts, a hub on Dennys.com and Web-based contests, the restaurant chain and lead creative shop Gotham have pushed “Baconalia,” a two-month “limited-time offer” of seven new dishes. Nitrate lovers can feast on everything from bacon flapjacks and bacon meat loaf to a triple-bacon sampler, and, wait for it, a maple bacon sundae.
The Web hub takes a tongue-in-greasy-cheek approach, offering Baconalia-themed holiday songs and cards, a video loop of sizzling strips, bacon chatter culled from Twitter, and a four-step diagram of a dance called The Sizzle.
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