Denesuk’s McCann Shift Was Planned

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Temerlin McClain chief operating officer Mark Denesuk’s departure for Interpublic Group sibling McCann-Erickson was part of the plan when he took the job two years ago, agency executives said.

Denesuk, 40, became COO of the Irving, Texas-based shop in 2001 when it merged with McCann Southwest, where he was general manager. He now moves to McCann in New York as the office’s 10th executive vice president, group managing director.

Denesuk joined Temerlin as “part of the merger transition, but there was always a plan for him to continue to be a part of the McCann organization,” said Valerie Moore, executive director of strategic resources.

Denesuk came to Dallas from New York five years ago to handle Ogilvy & Mather’s GTE business. Prior to that, he worked on Ogilvy’s PepsiCo International and Kentucky Fried Chicken International accounts in New York.

He said moving back to New York “was always my long-term objective” and that he had expected to return after developing the merged company’s strategy and “ensuring the people and client transitions went well.”

The COO position at Temerlin will not be filled. Moore and president David Lyon will share Denesuk’s responsibilities, which included new-business efforts and overseeing two accounts that came to Temerlin after the McCann merger, La Quinta and Texas Instruments.

Denesuk is the second top executive to recently leave the shop. Executive creative director Eric McClellan was let go in March.

The 375-person shop has been struggling since the merger. Billings were down 13 percent to $470 million last year.