Democrats Close to Awarding $50 Mil. Media Chores

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With all 435 seats in the U.S. House of Representatives up for grabs in November’s midterm elections, both major political parties are preparing for what some predict will be a record-setting year for paid-media spending.

The Democratic Congressional Campaign Com mittee appears close to naming an agency to handle media chores, sources said.

A short list of three or four agencies has emerged for the DCCC account, whose budget has not been finalized but will likely approach the $50 million range, sources said.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in