“The Democratic Party.”

“The biggest marketing event was Lonelygirl15. Here’s this precocious, home-schooled girl, video blogging; she has the whole online world enraptured with her, and it turns out to be a hoax. But it demonstrated … this nontraditional power we’re dealing with, as well as an age-old rule: You can’t fool the customer.”

—David Murphy,

Saatchi & Saatchi