The Demise Of Leonard/Monahan

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Shop’s Closing Could Have Been Avoided, Former Employees Say
BOSTON–He brought his agency back from the brink twice before, but this time Bruce Leonard simply could not, or would not, do it again.
Even if he had been able to keep Leonard/Monahan afloat–and at least two former employees are convinced Leonard had the financial wherewithal to continue operations based on commitments from clients–the Providence, R.I., agency’s troubles had been building for years.
The shop’s small size, Rhode Island location and what sources and former employees described as Leonard’s inability to cede control caused a steady defection of partners that eventually crumbled its infrastructure.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in