DemandG + Gaughan & Swann = Arketi

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ATLANTA DemandG, a marketing firm, and Gaughan & Swann, a public relations practice, have merged here to form Arketi Group, the two shops said.

The new entity has offices in the Brookhaven section of Atlanta and employs eight people. Arketi expects annual billings to reach $1.5 million within the next 12 months.

The three principals of the shop are Rory Carlton, who also serves as creative director; Sami Jajeh, the shop’s business strategist; and Michael Neumeier, who leads the PR practice.

“We





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