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Delphi Automotive Systems is launching two TV spots in an effort to build on the awareness last year’s campaign developed, said marketing director Bill Lafontaine.
Lafontaine said last spring’s campaign, which included Delphi’s first TV spots ever, helped triple consumer awareness. “We were the $29 billion company no one had ever heard of” before the spots aired, he said.
McCann-Erickson in Troy, Mich., created the ads, which break Jan. 29 during ABC’s Delphi Indy 200 broadcast from Orlando, Fla.
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