NEW YORK-Accounting and consulting giant Deloitte Touche Tohmatsu has contacted ad agencies about a $50 million global image task, sources said.
The new assignment would serve as an umbrella for existing advertising units. Keiler & Co., Farmington, Conn., works on the New York-based company’s U.S. accounting business; Tierney & Partners in Philadelphia crafts ads for the consulting division; and Ogilvy & Mather’s Toronto office handles the accounting business in Canada.
Brand consultancy Lippincott & Margulies, New York, is overseeing the review. Lippincott senior partner John Allen, hoping to make a decision by “midsummer,” said roster shops would be invited to participate.
Executives at Keiler, Tierney and Ogilvy either did not return calls or declined comment.
Allen is a former account executive at Foote, Cone & Belding and one-time president of Cabot Communications (later sold to Boston-based Arnold Communications).
Although not a roster shop, Ingalls in Boston has an exclusive partnership with Deloitte Consulting/
DRT Systems in Toronto, through which the pair jointly pitch and service interactive clients.
Keiler last spring created a global Tohmatsu campaign using the tagline, “The answer is” [Adweek, April 13, 1998]. Those ads ran in business and consumer publications worldwide, with spending pegged at $5 million.
Deloitte may be feeling the heat from rivals such as PricewaterhouseCoopers and Ernst & Young. PWC last month launched a $60 million global push from Boston-based Hill, Holliday, Connors, Cosmopulos. E&Y, through DMB&B, New York, launched a brand-building effort in March.