Dell Warns Shoppers Away From Retailers

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Dell has done away with its interns for this year’s holiday-season TV ads, aiming directly at its competitors with humorous spots that paint the retail-buying process as stressful and costly.

One of two commercials that broke last week via Omnicom Group’s DDB in Chicago features a 30-ish guy doing odd jobs like selling lemonade, mowing lawns and babysitting to save up for an MP3 player. “Don’t go there,” reads a caption. “Go Dell.”

The other spot shows potential buyers in a Computer Purchase Training Center boot camp.



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