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Dell is close to naming an agency to handle global creative duties on ads directed at public institutions, and the winner will not be Young & Rubicam in San Francisco, Dell said.
Dell has told the WPP Group shop that it has lost the assignment, a company representative acknowledged today. The rep estimated total annual revenue on the business at $3-5 million.
“We’re planning to move the public [institution] creative to another agency, but we’re not commenting on who the other agency is at this time,” the rep said.
Sources
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