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Image III has acquired a national advertising assignment from Airborne Express.
The Nashville, Tenn., agency will work with Airborne to develop a campaign designed to help boost the delivery service’s market share in the small-business segment. A national print effort will begin this month in regional editions of U.S. News & World Report and Business Week as well as trade periodicals. Spending was undisclosed.
Jill Gwazdauskas, vice president of new market development at the Seattle client, cited Image III’s business-to-business acumen and expertise in marketing multiple-location companies as reasons for its selection.
“We are confident we can make a difference for Airborne,” said Evette White, president and chief executive officer of Image III.
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