Image III has acquired a national advertising assignment from Airborne Express.

The Nashville, Tenn., agency will work with Airborne to develop a campaign designed to help boost the delivery service’s market share in the small-business segment. A national print effort will begin this month in regional editions of U.S. News & World Report and Business Week as well as trade periodicals. Spending was undisclosed.

Jill Gwazdauskas, vice president of new market development at the Seattle client, cited Image III’s business-to-business acumen and expertise in marketing multiple-location companies as reasons for its selection.

“We are confident we can make a difference for Airborne,” said Evette White, president and chief executive officer of Image III. “As an Airborne customer and a small business, we understand the value that Airborne offers with its efficient menu of solutions.”

Airborne Express ranks a distant third behind delivery carriers United Parcel Service and Federal Express.