'Delicioso': Heineken Premium Light Adds Hispanic Campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a delicious world, perfection is in the details. As imagined by a beer connoisseur in the new Heineken Premium Light spot targeting Latinos, the imported beer is created with scrupulous attention — from brewing to the filling of the bottles to being readied for distribution — and, naturally, all within a utopian world populated by beauties such as Mexican model Elsa Benitez and her friends.

The spot, developed by New York-based Hispanic lead agency The Vidal Partnership, launched March 15 on all major Spanish-language networks, with radio, print and online components.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in