Del Rivero Passes Go for McD's

Hispanic advertising specialist del Rivero Messianu Advertising in Coral Gables, Fla., has been chosen by McDonald’s for mainstream creative chores aimed at the adult audience for the client’s annual Monopoly promotion, according to agency president and chief executive officer Eduardo del Rivero.
The game, del Rivero said, is scheduled to hit the company’s restaurants late in the first quarter. Leo Burnett in Chicago will take the lead in marketing the promotion to the client’s younger audience.
“This was a decision made toward the end of [1998],” he said.