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SAN FRANCISCO Del Monte Foods’ New Ventures Group has selected Maiden Lane as the first lead marketing agency for the division, which was formed here in 2005.
The group’s mission is to launch products under the Del Monte and StarKist brands, reach out to new customers and explore product categories, said Barry Shepard, svp, marketing and innovation.
The group is planning to launch a new product regionally this month, with a national rollout over the summer.
The account was awarded after a review, said Christine Huang, CMO at Maiden Lane.
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