Defense Department Targets Mom and Dad

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With U.S. military operations still front-page news, Mullen’s first campaign for the Defense Department figures to reach a receptive audience.

“Timing is always an important consideration when big brands field new communications, and the U.S. military is a massive brand,” said Kris Washington, a partner at Boston consultancy Psynchronous Communications. “The more relevant a particular issue, the more resonant an advertising message that addresses that issue.”

Defense has seldom been more relevant, and respect for the military is high.



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