Defend This?

In 1986, Cliff Freeman and Partners began working with a small, Detroit-based family pizza chain named Little Caesars. Recognizing the star quality of a plump, pint-sized, robed character, Cliff Freeman branded the fast-food chain (and his agency) with an irreverent humor as outrageous in its execution as it was precise in its strategy.
With one little Roman and two words-“Pizza! Pizza!”-Cliff Freeman changed the face of comedy in advertising. The agency has produced laughs at the expense of Michelangelo, retro TV stars such as Butch “Eddie Munster” Patrick and Jimmy “J.J.”