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Does branding work online? Of course it does. It’s a silly question when you think about it.
Online advertising totaled some $7 billion in 2000, and while no one has it completely figured out, the largest advertisers and agencies in the world continue to utilize digital-marketing platforms to build brands and drive results. Even if branding isn’t the primary goal of a digital campaign, the industry wouldn’t spend that much if it weren’t having a positive impact on brand equity.
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