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Print and Broadcast Ads for Hotel Chain Carry Quirky Tagline
BOSTON–Decker this week breaks its first effort for Days Inns of America, positioning the economy hotel chain as a ubiquitous and reliable option. “There you go” is the tagline for the broadcast and print effort.
“I think [the tagline] is contemporary. It’s fresh and presents Days Inns as very with-it,” said Joe Kane, president of Days Inns.
Print ads, scheduled to appear in USA Today, Time and Life, are being supported by a national radio effort.
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