Decision Nears in Dick's Sporting Goods' Review

Final pitches took place last week

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A handful of contenders in Dick’s Sporting Goods’ search for a creative agency await a decision, following final presentations last week.

The finalists include Anomaly, TBWA\Chiat\Day, and Crispin Porter + Bogusky. Anomaly and TBWA\C\D are pursuing the business from their New York offices and Crispinfrom its offices in Miami and Boulder, Colo.

The pitches took place at Dick’s headquarters in Corapolis, Pa. The retailer, which last year spent about $60 million in media, according to Nielsen, could select a shop as soon as this week.

The search represents a shift for Dick’s, which historically has produced its advertising in-house.

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