Decision Makers With Big Incomes

Women with strong bank balances also have strong opinions, to judge from a poll by the Luxury Institute among those with household income of $150,000-plus. Sixty-eight percent of women in this bracket make the decisions for their households when it comes to purchases of home appliances and 61 percent when it comes to choosing the family’s vacation. Large numbers also play this role with respect to purchases of vehicles (40 percent), consumer electronics (40 percent) and real estate (31 percent).

These aren’t just ladies who lunch: 72 percent work, including 54 percent with full-time jobs. Nor are they just making pin money while relying on a husband for their real support: 60 percent of those who are employed make at least $100,000 a year. Fifteen percent own their own businesses.