Decision Makers With Big Incomes

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Women with strong bank balances also have strong opinions, to judge from a poll by the Luxury Institute among those with household income of $150,000-plus. Sixty-eight percent of women in this bracket make the decisions for their households when it comes to purchases of home appliances and 61 percent when it comes to choosing the family’s vacation. Large numbers also play this role with respect to purchases of vehicles (40 percent), consumer electronics (40 percent) and real estate (31 percent).

These aren’t just ladies who lunch: 72 percent work, including 54 percent with full-time jobs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in