december

Most roller coasters straddle the line between fun and scary. But some cross it. What makes the Xscream—the signature ride at Boomers Park in Dania, Florida—so frightening? It’s the highest wooden roller coaster in America, one mile straight up. “You have to practice screaming to get ready for it,” says Jordin Mendelsohn, executive creative director at Mendelsohn/Zien in Los Angeles. That’s exactly what the protagonists did in a two-spot campaign for Palace Entertainment, a company that owns more than 30 amusement parks across the U.S.,