Debra Goldman's Consumer Republic

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fido meets Furby this holiday season, as robotic dogs top the list of must-have toys. Sears stores in three cities sold out of Poo-chi early on day-after-Thanksgiving morn. Tekno is the star of a J.C. Penney holiday ad. Christmas shoppers can also take home Wowser, Me and My Shadow, Rocket the Wonder Dog, i-Cybie and, for those who won’t settle for anything less than a Westminster champion, a new, improved, slightly cheaper ($1,500) version of Aibo, the little Sony robot who started it all.

Depending on the brand and the price tag, these “dogs” can have bad habits that are corrected with training, go after a bone, lift their leg, respond to petting, recognize their “pups” and relate to other robodogs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in