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Don’t be surprised if a camera crew shows up at your doorstep at 5 a.m. to film the extent to which someone close to you would “drop everything for love.”
For Valentine’s Day, JWT has created a site for diamond retailer DeBeers that allows consumers to record webcam declarations of their love at DropEverythingForLove.com.
A more dramatic feature of the site has JWT film crews filming the journeys of nine participants—traveling both short and long distances—to surprise their partners.
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