DEATH TO THE FIRE ANTS

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.






Anything can spark a protest–including killing fire ants.





Just ask the creative team from BBDO West in Los Angeles. They created the award-winning series of radio spots for the Antstop Orthene Fire Ant Killer product from Ortho.





While the ads became the first radio campaign to ever win the Grandy award (and the $50,000 prize) at the 33rd International Andy Awards (award shown below) show in New York, the creative team said the spots were nearly pulled due to protests by infuriated animal rights groups.





‘They didn’t like our attitude; they thought we were too pleased about killing fire ants,’ laughed April Winchell, who teamed with husband Mick Kuisel to produce the spots with Radio Savant.





One spot notes that fire ants ‘have to die, and they have to die right now.




























AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in