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In-store displays—especially at Walmart—usually aren’t the sexiest jobs in the advertising business. But here’s a killer exception.
At a limited number of Walmart locations, Deadpool has taken over an entire endcap of Blu-ray movies, specifically those affiliated with Fox Home Entertainment—aka the distributors behind Deadpool and, when it leaves theaters, Deadpool 2.
We don’t have much info about the stunt beyond a few sightings posted online by those who’ve stumbled across the displays.
UPDATE: We tracked down the brand marketers and agency behind the Blu-ray display, and you
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