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NEW YORK — DDB has won the Yankees Entertainment and Sports Network L.L.C. (YES) business after a review, the agency said.
Other contenders were undisclosed. Billings are still not determined.
A print, radio, TV and out-of-home campaign is expected in 1st-quarter 2002. YES is owned by Goldman Sachs and will show Yankees baseball, New Jersey Nets basketball games, Manchester United soccer matches and New Jersey Devils hockey games. Original programming is also expected.
In a statement, Leo Hindery, Jr.,
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