DDB Wins Yankee Network

NEW YORK — DDB has won the Yankees Entertainment and Sports Network L.L.C. (YES) business after a review, the agency said.

Other contenders were undisclosed. Billings are still not determined.

A print, radio, TV and out-of-home campaign is expected in 1st-quarter 2002. YES is owned by Goldman Sachs and will show Yankees baseball, New Jersey Nets basketball games, Manchester United soccer matches and New Jersey Devils hockey games. Original programming is also expected.

In a statement, Leo Hindery, Jr., chairman and CEO of the YES Network, said, “We’re delighted to be working with DDB. They understand the greater New York area, and the tradition and legacy of the New York Yankees. When we saw the work they’ve done for other similarly positioned clients, we knew they were the agency for YES.”

DDB strategic officer Abigail Hirschhorn led the pitch, sources said.

DDB New York chairman Bob Kuperman said, “This is a wonderful opportunity to be part of launching a great network. You can’t work for a stronger and more beloved brand in sports than the New York Yankees. We can’t wait to get started.”

The YES Network will launch in March 2002 as a 24-hour-a-day, 7-day-a-week premier sports and entertainment television network. It will be available to viewers in New York, New Jersey, Connecticut and Pennsylvania.

The win is the fifth win for the New York shop this year. Its other account wins in 2001 include The American Stock Exchange, ING, New York State Lottery and the Singulair asthma brand from existing client Merck.