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The Hilton Hotels Corp. has consolidated additional assignments for its Hampton Inn and Hampton Inn & Suites brands at DDB.
The Dallas agency, which has handled the midpriced chain’s branding for eight years, won promotional and online responsibilities last week after a review against promotional in-cumbent Roth/Graham in Minneapolis and other undisclosed contenders.
“DDB Dallas brings us great synergy, given they lead our brand-building efforts,” said Judy Christa-Cathey, vice president of marketing for the hotelier.
The budget for promotions and online advertising is undetermined.
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