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LOS ANGELES – DDB Needham here spiced up its new business record with a La Victoria Foods win, landing creative and media planning duties on the $5-million account.
The packaged-goods client hopes the relationship marks the beginning of a sales turnaround for the Mexican foods brand, which has been on the decline. ‘La Victoria is in a dramatic growth category in the supermarket, but we’ve been losing market share because we’re not growing as fast as the overall category,’ explained Frank Yorio, La Victoria’s senior vp of marketing and sales.
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