DDB Wins ‘Chicago Tribune’

CHICAGO DDB here has won the Chicago Tribune‘s $4 million advertising account, according to the client.

The Omnicom shop bested three other agencies for the newspaper’s business. They were: Publicis Groupe’s Leo Burnett, Interpublic Group’s Draft and WPP Group’s Young & Rubicam, all in Chicago.

“All of the finaliist agencies presented strong thinking and interesting strategies for growing the brand,” said John Birmingham, the Chicago Tribune‘s vice president of marketing, in a statement. “It was an extremely tough decision to make, but DDB’s ideas, integrated creative approach and history of helping companies gain market share were compelling.”

The agency will handle work for the Chicago Tribune newspaper, the RedEye edition, chicagotribune.com, metromix.com and other related brands, according to Birmingham.

The newspaper had split with its incumbent agency, MARC USA in Chicago, in February. The company was looking for a shop with stronger below-the-line capabilities than its previous agency [Adweek, March 8].