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CHICAGO DDB here has won the Chicago Tribune‘s $4 million advertising account, according to the client.
The Omnicom shop bested three other agencies for the newspaper’s business. They were: Publicis Groupe’s Leo Burnett, Interpublic Group’s Draft and WPP Group’s Young & Rubicam, all in Chicago.
“All of the finaliist agencies presented strong thinking and interesting strategies for growing the brand,” said John Birmingham, the Chicago Tribune‘s vice president of marketing, in a statement. “It was an extremely tough decision to make, but DDB’s ideas, integrated creative approach and history of helping companies gain market share were compelling.”
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