DDB Weaves Print Effort for Cotton Inc.

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NEW YORK Industry research and marketing group Cotton Inc. this month will launch a $5 million print campaign, via Omnicom Group’s DDB, touting the importance of the fiber in women’s apparel.

The effort from the New York agency, which will consist initially of six print ads, targets women ages 18-34. Six more executions are in production for the next phase of the campaign.

The ads are slated to run in Lucky, Glamour, Elle, Marie Claire, Shop Etc.,



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