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NEW YORK Cotton Inc. breaks a new $20 million-plus campaign on April 14 from Omnicom Group’s DDB. The push includes seven TV spots and targets women 18-34.
The campaign is Cotton Inc.’s first from DDB in New York, which in November replaced crosstown shop Ogilvy & Mather, a WPP Group shop, the client’s principal agency for more than 30 years.
The spots play off the joys and comfort of wearing cotton and use several different taglines, rather than the client’s well-known “The fabric of our lives,” which ran for more than a decade.
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