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DDB Needham Dallas is launching the first leg of an ongoing branding campaign for the Ladies Professional Golf Association.
A 30-second television spot featuring Nancy Lopez began airing last week. It will be followed by a second ad breaking March 26 during the Nabisco Dinah Shore tournament on ESPN2 and ABC.
A supporting print ad pays tribute to Annika Sorenstam, Rolex’s 1997 Player of the Year. Copy reads: “She’s polite, considerate and genuinely friendly to her fellow competitors.
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