Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The ongoing battle over the California Lottery’s five-year, $125 million account took another twist last week. Lawyers for DDB fired off a letter to the lottery, disputing the client’s plan to rebid the media portion of the account and threatening legal action, sources said.
The six-page letter from DDB lawyer Rich ard Pachter to lottery director Joan Wilson charges that lottery officials ignored the central issue in DDB’s protest filed in August: whether Foote, Cone & Belding in San Francisco submitted “materially inaccurate information” in response to the RFP, said sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in