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DALLAS DDB has launched a general-market campaign to introduce Texas Lottery players to a multi-state game called Mega Millions.
Texas has become the 11th state to join the game; tickets will go on sale tomorrow for the Dec. 5 drawing. Other participating states are Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Virginia and Washington.
Two new television spots by the Dallas Omnicom shop promote the game and a feature called the Megaplier, which enables players to increase their jackpot winnings.
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